New York Magazine’s fashion blog The Cut (one of my daily reads) sat down with Alexander McQueen recently to discuss his collection for Target. Some of the questions turned to fashion’s current hot topic – the state and fate of luxury goods in today’s economic environment.
When asked what he hopes the Target line does for the McQueen brand, the Scottish designer had this to say:
I think the idea of mixing luxury and mass-market fashion is very modern, very now — no one wears head-to-toe designer anymore. It was an exciting challenge to translate my vision into a mass-produced product that is accessible to people who otherwise would have never been exposed to my work.
Discussing how the the fashion world has come to accept designers dabbling in discount and high street (the British equivalent of mall stores here in the States) markets, he went on to reiterate that “wearing head-to-toe designer has become a bit passé”:
It’s a new era in fashion — there are no rules. It’s all about the individual and personal style, wearing high-end, low-end, classic labels, and up-and-coming designers all together.
Addressing whether he had any reservations with diving into discount, McQueen says:
I didn’t have many concerns; I believe that if you maintain your high line quality and overall aesthetic, as I did with Target, a partnership like this is actually quite brilliant for a designer.
When asked whether his decision to partner with Target was a direct result of the economic downturn, McQueen admits that times are certainly tough and that he’s happy for budget-conscious consumers to have the ability to snag a piece of high-fashion:
It is a difficult time with the current economy and we are delighted to be able to offer an affordable line to fashion-savvy shoppers. Fashion and style should not be exclusive to the luxury market or to those who have a certain amount of money.
Read the whole article here on The Cut.