The Outnet goes live

Finally, after months and months of buzz and various launch announcements, went live today.  theOutnet is Net-A-Porter’s little sister site and offers designer goods at a steep discount (up to 80% off).  The Cut describes it as “a never-ending online sample sale”.

One of the reasons that Net-A-Porter has been so successful is that founder and chairman Natalie Massenet has a very keen buying and editing eye and it’s expected that her influence will be just as strong at theOutnet.

It appears they’re taking a cue from Gilt Group as theOutnet is advertising “Flash Sales”. In one version, called “Pop Up Sales”, a grouping of merchandise will be available at an additional discount for a 72 hour period.  The “Going Going Gone” feature will be sure to get the adrenaline pumping, eBay style, as the clock ticks down and the price gets lower and lower.  (Just don’t wait too long to pull the trigger or you might miss out…)  But of course theOutnet will have great finds to be bought whenever you like for those of you who can’t be bothered to play games.

They also offer a personal shopping service of sorts in the form of their “Dress Me” tool.  You can browse pieces according to the type of event, trend or work environment and put together the perfect outfit for any occasion.

For all the discounting, it’s still not what many people would call “cheap”.  But if you’ve got a thirst for labels and no amount of mall shopping can sate you, perhaps theOutnet is the answer to your prayers.  Because she’s certainly a lot less expensive than her big sister!


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