I was fairly surprised shocked to the core to read last week that Anna Wintour (or A-Dubs, as she’s known to those of us who follow fashion news like it’s election day coverage) doesn’t loathe the concept of discount designer in the form of collaborations with stores like Target.
I am sure that the checks from Target, and the exposure, are very helpful. I don’t agree that [they lost ground to cheap-chic retailers]. If it’s the right fit, [I encourage it] absolutely. One of the collaborations we do through the Fashion Fund is with the Gap [wherein the winners design their own twist on the classic white shirt]. Gap takes the designers all over the world, and photographs them with young models wearing the shirts. And the shirts are fabulous.
So while I doubt she’s shopping the Viktor & Rolf rack at H&M or anything, it’s nice to know we have her blessing and that the Voguettes aren’t being dispatched out to area Target stores to set fire to the McQ displays.